Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from midwestaftermarket.com (the “Site”).

Personal Information We Collect:
When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some cookies. As you browse, we collect data on the web pages or products you view, referral sources, and interactions with the Site. We refer to this as “Device Information.”

We collect Device Information using the following technologies:
- “Cookies,” “Log files,” “Web beacons,” “Tags,” and “Pixels.”

When making a purchase, we collect additional details like your name, billing/shipping address, payment information (including credit card details), email address, and phone number. We refer to this as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device and Order Information.

How We Use Your Personal Information:
We use the Order Information to fulfill orders, process payments, arrange shipping, and provide order confirmations. Additionally, we use it to:
- Communicate with you.
- Screen for potential risk or fraud.
- When aligned with your preferences, offer information or advertising related to our products or services.

We use Device Information to help screen for potential risk/fraud (particularly IP addresses) and to optimize our Site, such as by generating analytics and improving marketing efforts.

Sharing Your Personal Information:
We do not share personal data (including phone numbers) with third parties, affiliates, or partners unless you provide explicit consent. Any data shared is solely for the purposes of fulfilling services, processing transactions, or ensuring legal compliance.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

For example, we use Shopify to power our store and Google Analytics to understand customer behavior. You can read more about their privacy practices and opt-out options here:
- Shopify Privacy: https://www.shopify.com/legal/privacy
- Google Analytics Privacy: https://www.google.com/intl/en/policies/privacy

Behavioural Advertising:
We may use your information to provide targeted advertisements. You can opt out through:
- Facebook Settings: https://www.facebook.com/settings/?tab=ads
- Google Settings: https://www.google.com/settings/ads/anonymous
- Bing Settings: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Or visit the Digital Advertising Alliance: http://optout.aboutads.info.

Do Not Track:
We do not alter our data collection and usage practices when receiving a Do Not Track signal from your browser.

Your Rights:
If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. You may contact us at support@midwestaftermarket.com to exercise these rights.

Data Retention:
We retain your Order Information unless requested otherwise for deletion.

Changes to This Policy:
We may update this policy to reflect changes to our practices or for legal reasons.

Contact Us:
For more details, please contact us at:
- Email: support@midwestaftermarket.com
- Mail: Midwest Aftermarket, [Re: Privacy Compliance Officer], 418 West Kirkham St, Litchfield IL 62056, United States.